An airline hopes to attract more customers to Gloucestershire Airport after Flybe announced it was cutting its Midlands services.
Citywing is offering passengers a twice-daily service to the Isle of Man from the airport at Staverton after Flybe reduced its Birmingham operation.
Citywing was quick to act after Exeter-based Flybe cut flights to the island to a single midday service.
Any passengers who were booked to travel on the Flybe Birmingham service are being offered the opportunity to re-book onto morning and afternoon Citywing flights on the Isle of Man – Gloucester route for £1 less than they originally paid for their flight ticket.
Gloucestershire Airport is hoping customers will be attracted by access to the nearby M5, free parking and an average check-in time of just 20 minutes.
David Buck, Citywing managing director, said: "We want to ensure that no one has to deal with the hassle of rearranging all manner of existing arrangements for their trip, or to cancel their plans to visit the island or the Midlands entirely.
"With our offer to re-book passengers onto one of our direct flights for £1 less than their original fare, we hope to save visitors time, effort and money."
To re-book, passengers should email their booking confirmation to reservations
Darren Lewington, head of operations at Gloucestershire Airport, said: "We're well placed to meet the needs of passengers needing to connect to the Isle of Man from the South West to the Midlands."