BEER is being sold cheaper than some brands of mineral water as supermarkets aim to win the price war on booze during the World Cup.
Tesco, Asda and Sainsbury’s are selling lager cheaper than Perrier prompting experts to demand a ban on low alcohol prices.
Research shows the watered-down prices – which were rolled out ahead of the start of the tournament – mean consumers can drink more than their daily recommended alcohol limit for less than £1.
Calls for a ban on plummeting prices come amid fears it fuels health problems, crime and anti-social behaviour.
The findings come only two years after David Cameron announced a crackdown on bargain booze and said: “When beer is cheaper than water, it’s just too easy for people to get drunk on cheap alcohol at home before they even set foot in a pub".
A new minimum price of 45p per unit or alcohol was not supported by most of the Cabinet who warned it would punish responsible drinkers on low incomes.
An investigation by Channel 4’s dispatches found Tesco sold multipacks of Fosters, Carlsberg and Carling lager at 69p a pint and Strongbow cider for 65p a pint. This compared with Perrier mineral water costing 73p a pint. In Asda, the same beers could be bought for 72p a pint, compared with 76p a pint for Perrier. And at Sainsbury's, 20 cans of Fosters lager was 72p a pint while 15 cans of Strongbow cost £8, equating to 69p a pint, 7p less than a pint of sparkling water.
Katherine Brown, director at the Institute of Alcohol Studies, said the Government has copped out on its commitment to tackle pocket money-priced alcohol which she says is fuelling disease and disorder.