Login Register

Beer is cheaper than water as supermarkets aim to win the World Cup price war on booze

By The Citizen  |  Posted: June 30, 2014

Some supermarkets are selling beer cheaper than mineral water

Comments (4)

BEER is being sold cheaper than some brands of mineral water as supermarkets aim to win the price war on booze during the World Cup.

Tesco, Asda and Sainsbury’s are selling lager cheaper than Perrier prompting experts to demand a ban on low alcohol prices.

Research shows the watered-down prices – which were rolled out ahead of the start of the tournament – mean consumers can drink more than their daily recommended alcohol limit for less than £1.

Calls for a ban on plummeting prices come amid fears it fuels health problems, crime and anti-social behaviour.

Related content

The findings come only two years after David Cameron announced a crackdown on bargain booze and said: “When beer is cheaper than water, it’s just too easy for people to get drunk on cheap alcohol at home before they even set foot in a pub".

A new minimum price of 45p per unit or alcohol was not supported by most of the Cabinet who warned it would punish responsible drinkers on low incomes.

An investigation by Channel 4’s dispatches found Tesco sold multipacks of Fosters, Carlsberg and Carling lager at 69p a pint and Strongbow cider for 65p a pint. This compared with Perrier mineral water costing 73p a pint. In Asda, the same beers could be bought for 72p a pint, compared with 76p a pint for Perrier. And at Sainsbury's, 20 cans of Fosters lager was 72p a pint while 15 cans of Strongbow cost £8, equating to 69p a pint, 7p less than a pint of sparkling water.

Katherine Brown, director at the Institute of Alcohol Studies, said the Government has copped out on its commitment to tackle pocket money-priced alcohol which she says is fuelling disease and disorder.

Read more from Gloucester Citizen

Do you have something to say? Leave your comment here...

max 4000 characters


  • SandraPee  |  June 30 2014, 9:40PM

    It's irresponsible drinkers that are the problem .......... just because there is ''cheap alcohol'' doesn't mean you've got to buy or drink it !

    |   -5
  • RoadWombat  |  June 30 2014, 8:25PM

    I get my water very cheaply. It's called turning on a tap.

    |   1
  • NibNobs  |  June 30 2014, 1:14PM

    They just happen to pick one of the most expensive bottles of mineral water on the supermarket shelves! Perrier is DOUBLE the price of other brands like Evian, Volvic, Buxton etc etc.

    |   4
  • galopede1  |  June 30 2014, 11:27AM

    I think this shows the complete rip off prices of some brands of bottled water more than the beer, not that I'd call Carling beer...

    |   5