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Android boasts half of market share in US as mobile web becomes ever more important for businesses

By AdFeatures  |  Posted: January 09, 2013

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The arrival of 4G in the UK in 2012 heralded a new age in wireless mobile communications. Everything Everywhere (EE), the company that has encompassed Orange and T-Mobile, was the first mobile provider in Britain to offer consumers internet speed of up to 20mb on their mobile devices and tablets.

In the UK, 59 per cent of people own a smartphone, with 31 per cent having made online purchases using their mobile device. 30 billion apps from the Apple store have been downloaded in 2008 and with an ever decreasing percentage share of time spent on the web simply searching; it has become even more important for business to have an extremely efficient and functional mobile site for their customers. Companies like Click Consult have a highly skilled team of web developers and designers to provide their clients with such innovative mobile sites.

There are now six billion mobile phones in use around the world, with which the USA are major consumers, according to leading internet technology company comScore. comScore have released the latest market shares across the Atlantic for both manufacturers and operators.

In terms of operating systems, there were clear winners and losers. Google’s Android system is now believed to be installed on 53.7 per cent of smartphones in America, and it led the way between August and November in 2012 with an increase of 1.1 per cent in those three months. Apple’s iOS system, available on the company’s iPhone, was second with a total of 35 per cent of the market at the end of November. However RIM, the system that runs on Blackberry’s, ended November on 7.3 per cent, having had 8.3 per cent in August. Microsoft’s Windows system also continued to slide and ended the period on three per cent.

Although studies like this are more beneficial to business in this country when conducting in Britain, it does give a great indication as to which systems populate the market the most globally. And information like this is vital to companies like Click Consult, who have to keep up with an ever changing technology market to help development sites of the highest quality. Being able to invest a significant degree of research and development into these smartphone platforms will help Click Consult’s clients’ sites to reach a larger audience and help to enhance the level of service that they provide to their customers.

Click Consult is a leading UK internet marketing company based in Cheshire in North West England. Established in 2003, Click Consult provides search engine marketing solutions to over 350 businesses from across the country. Its specialist team of web designers and developers can create a truly unique product for any business, helping to completely transform its online operations. To find out more about how Click Consult can help your site and all of the services that it offers, it is recommended that you contact Click Consult now.

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