A NEW campaign has been launched to fill empty shop windows in Gloucester city centre.
Businesses are being called upon to "adopt" a window in the city in a bid to make it more appealing to shoppers.
Jenny Norville, owner of Forty Six, in Westgate Street, is the first trader to take the plunge and she has taken on the window of the former Bride and Groom shop next door to her.
She said: "It is something I have wanted to do for some time, I wanted to make Westgate Street look more lived in. It has been there for a couple of weeks and we have had a lot of people in saying how much better it looks. It livens it up a bit."
Mrs Norville has created a nativity scene in the window, which she has leased until January.
"I would encourage other shops to do the same," she added. "If more businesses did this, then perhaps we would have less people saying how empty the city looks."
Ivan Taylor, chairman of Westgate Traders, is the man behind the scheme.
He said: "This shop is an experiment, what we really want to do is get more and more businesses involved in 2013. It is all about regenerating the city centre." Shop owners who want to get involved in the scheme are being instructed to call the number on the To Let signs above empty units and ask the owners if it is plausible to "adopt" the shop window.
Mrs Norville, at Forty Six, is paying a small license fee for the window, with an agreement to only go back three feet into the shop.
"There may be a small fee involved, but that would have to be agreed," added Mr Taylor. If we could fill every empty shop window, we would have a delightful city."
Gloucester city councillor Paul Toleman (C, Westgate) said: "I think it's a really good idea."