Transport bosses will use the 2015 Rugby World Cup to create a “lasting legacy” of sustainable travel in Gloucestershire.
The county council was awarded almost £1 million by the Department for Transport earlier this year after successfully bidding for funding.
A large slice of the money will be used to promote Gloucestershire’s key rail and bus stations during the World Cup which will see Gloucester used as a host city.
Gloucester, Cheltenham and Lydney have all been highlighted as vital hubs which will play a major role in making sure people get where they need to go during the massive sporting event.
There will be massive amounts of promotional work carried out in the run up to the tournament to encourage people to travel sustainably.
And it is hoped this will help secure Gloucester and Gloucestershire’s status as a location where major events can be hosted regularly.
There will also be improvement works carried out to Gloucestershire’s “gateway” transport hubs like Cheltenham Spa Railway Station.
Councillor Vernon Smith (C, Tewkesbury East), cabinet member for highways, said: “Promoting sustainable travel is a vitally important project for us so we were delighted to receive the recent funding from the DfT.
“Through our ‘Thinktravel 2015 and Beyond’ project we are aiming to boost economic growth, reduce carbon emissions and improve air quality and public health by encouraging more people to cycle or walk.
“We will use next year’s Rugby World Cup as a catalyst to showcase the many benefits of sustainable travel.
“The eyes of the world will be on Gloucester as a host city and we want to use this fantastic opportunity to create a lasting legacy by promoting the values of sustainable travel to people living and working in the county, as well as visitors.”
The money awarded to the county by the Department for Transport is ring fenced and can only be spent on sustainability projects.
As well as the Rugby World Cup schemes, the county council will also use the cash to work with local employers to make Gloucestershire a more attractive place to work.
That means getting more people out of their cars and onto their bikes or walking.
Work will also be done to make it easy as possible for people to get to work without the need for a car.
That will mean a number of new schemes like bike hire and bike vouchers.
The county council was awarded £920,000 by the Department for Transport.
A local contribution from councils and other organisations means the total pot of cash is worth just shy of £1.5 million.
Shire Hall was previously awarded £4.9 million by the Department for Transport in 2012 to pay for sustainable travel projects for three years.
The latest funding will allow the authority to continue its work until 2016 and beyond.